ABOUT CAREY ROUSE

Lived Proof. Hard-Won Lessons. Unfiltered Truth.

The Journey: Forged by Discipline

I didn’t come from privilege. My understanding of discipline was forged early, navigating childhood poverty on a farm and later in a small town where every opportunity had to be earned. From standing in line for food handouts and working multiple jobs as a teenager, I learned the non-negotiable truth: if you want something different, you have to build it yourself, relentlessly.

This foundational grit carried me through academia, pushing to become valedictorian and later enduring immense pressure at university while balancing work and a non-negotiable commitment to fitness. I learned the power of planning, prioritization, and simply showing up, day after day, even when exhausted.

My life hasn’t been a straight line. It’s a series of leaps and lessons: from the raw struggle of bootstrapping entrepreneurial ventures that sometimes crashed and burned, to taking on massive, complex projects like converting a cargo van into a functional home with zero prior experience. Each challenge, each setback – from unexpected financial ruin and navigating painful personal betrayals to fighting for my life after a sudden heart failure incident – has been a brutal teacher.

But through it all, relentless discipline has been my anchor. It’s shown me what’s possible when you refuse to quit, take ownership of your choices, and learn from every stumble. It’s how I’ve found meaning not just in achieving goals, but in the effort, the resilience, and the continuous pursuit of being better than I was yesterday.

Now I communicate about and coach others on mindset, fitness, discipline, finding purpose, fulfillment, and living life to the fullest. If you’re not looking for shortcuts—if you’re ready to do the work—this is the place.

Your Power to Build

My journey isn’t unique because of the challenges faced; it’s unique because of the unwavering commitment to building a life on my own terms, despite them. I share my story not for admiration, but as proof. The same capacity for discipline, resilience, and finding deep meaning is within you, waiting to be claimed. It’s about taking conscious control, designing your environment for success, embracing smart risks, and living authentically, no matter what anyone else thinks.